[ADVERTISEMENTS - AUTOMOBILES]. - Lot 164

Lot n° 164
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Estimation :
200 - 300 EUR
[ADVERTISEMENTS - AUTOMOBILES]. - Lot 164
[ADVERTISEMENTS - AUTOMOBILES]. Set of 5 car advertisements from the 20s and 30s: - LINCOLN. Lincoln Zephyr V12 for the elite. Paris, [circa 1938-1939]. -2 in-folio 3-panel fold-outs. Set of 2 superb, highly graphic brochures, printed by Draeger, of the luxurious Lincoln Zephyr V12. - PANHARD-LEVASSOR. Panhard-Levassor 1922. Paris: Illustra, 1922. -Oblong folio. Publisher's cardboard, yellow cord issued at head and foot, boards illustrated in black and gold, back boards and endpapers with a photographed panorama of the factories in the background. Deluxe advertising edition presenting the 9 Panhard-Levassor models of 1922, each reproduced by laminated photogravure and presented in a double-page spread opposite a color wood-engraved landscape by Géo DORIVAL that matches the style of the car (Mont-Blanc, Estérel en Provence, etc.). The plates feature superb black and gold decoration in the Art Deco style. The printing is as fine and meticulous as the brand itself. Soiled and stained boards. Without original slipcase. Small tears to pasted-on illustrations. - PEUGEOT. Peugeot 201. La Grande marque nationale. Levallois-Perret: Société anonyme des automobiles Peugeot, [circa 1930]. -Leaflet. Attractive fold-out advertisement including a description and 4 color reproductions of the car on the front, and 5 photographs of the vehicle by Germaine KRULL on the back. Small tears at folds. - RENAULT]. Élégance. S.l. Renault factories, (1936). -Leaflet in-folio, 6 ff., bound with a cord. Beautiful advertisement for Renault, focusing on femininity and elegance, nicely illustrated in color: "Pretty face, Pretty coat, Pretty dress, Pretty shoes And yet... incomplete elegance If you don't have, Madame, your Renault" - "The Choice of the car characterizes the taste of the modern woman...But also to the qualities that the modern woman demands from her car... how many cars are worthy to belong to her?". Cover slightly warped in places, tear not missing on edge of second cover.
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