Raymond SAVIGNAC (1907–2002) Monsavon, 1948–1950 Chromolithograph. Mounted on canvas. Printed by Bedos & Cie, Paris. Signed upper right. Good condition, creases from before mounting on canvas. 154 x 104 cm Bibliography: Bibliothèque Forney. Savignac affichiste. Paris-Musées, 2001, no. 314a, p. 299. Rejected when he was briefly employed at L’Oréal, it resurfaced after the war in the exhibition he organized with Bernard Villemot featuring their mockups; it captivated Eugène Schueller, the CEO of L’Oréal, and was a resounding success. Savignac was right to say: “I was born at the age of forty-one, from the udders of the Monsavon cow.”
Estimate
€600 - €800
Result
€1,120
Buyer's premium
32%
Raymond SAVIGNAC (1907–2002)
Monsavon, 1948–1950
Chromolithograph. Mounted on canvas.
Printed by Bedos & Cie, Paris.
Signed upper right.
Good condition, creases from before mounting on canvas.
154 x 104 cm
Bibliography:
Bibliothèque Forney. Savignac affichiste. Paris-Musées, 2001, no. 314a, p. 299.
Rejected when he was briefly employed at L’Oréal, it resurfaced after the war in the exhibition he organized with Bernard Villemot featuring their mockups; it captivated Eugène Schueller, the CEO of L’Oréal, and was a resounding success.
Savignac was right to say: “I was born at the age of forty-one, from the udders of the Monsavon cow.”
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