JOURNAL DES DAMES ET DES MODES. Paris: Aux bureaux du Journal des Dames, 1912-1914. - 79 in-8 issues. In sheets, printed covers in blue, gray, green or ivory, housed in two moiré cloth-covered slipcases with dark blue and gold floral decoration, window on top cover of first slipcase revealing a reproduction of an illustration by George Barbier, black basane title-piece on spine (Jean-Claude Chalanson). Carteret, Le Trésor du bibliophile, livres illustrés modernes 1875-1945, IV, p. 217. - Colas, Bibliographie générale du costume et de la mode, n° 1567. "A luxurious, highly-rated publication" (Carteret). Founded by Tommaso Antongini (1877-1967), secretary to Gabriele D'Annunzio, and the revuiste journalist Jacques de Nouvion (1880-1918), the illustrated fashion magazine Le Journal des dames et des modes first appeared in June 1912, and was discontinued in August 1914 due to the war. The first issue was prefaced by Anatole France. Columns were written by Robert de Montesquiou, Robert de Flers, Marcelle Tinayre and René Boylesve. There were also poems by Jean Cocteau, Anna de Noailles, Lucie Delarue-Mardrus and others. The illustrations include 184 fashion figures out of text, engraved in intaglio and pattern-colored, based on compositions by George Barbier, Léon Bakst, B. Berty, Bernard Boutet de Monvel, Roger Broders, Jan van Brock, Umberto Brunelleschi, H. Robert Dammy, Étienne Drian, Abel Faivre, Marie-Madeleine Franc-Nohain, Xavier Gosé, Paul Iribe, Kriegck, Victor Lhuer, Pierre Legrain, Charles Martin, Fernand Siméon, Ismael Smith, Armand Vallée and Gerda Wegener. Exceptional complete collection, including a majority of plates printed on large quarto paper, some before the letter. This copy comprises 42 issues printed on Hollande and 38 on Japon. Issue 57 is a double issue, one on Hollande and one on Japon. It comprises 194 plates, including 18 on Japon and 176 on Hollande paper, of which 123 plates are printed on large quarto paper. The in-octavo plates are laminated by a small strip at the head onto paper of the same format as the in-quarto plates. Copy with duplicate plates from the publisher. All 186 plates of the edition, including the two supplements, La Folie du jour and Le Choix difficile, are complete. The latter two are duplicates, in in-8 format with the letter and in-4 before the letter. Plate numbers 2, 6, 38 and 161 are duplicates, in in-8 and in-4 format. Plate 7 is in triplicate. This plate and plate no. 6 bear publisher's indications; one is for "bon à tirer", the other contains numerous indications of retouching to be carried out. Finally, 10 plates are printed ahead of time. The cover of the second issue is cut, the cover of issue 57 is missing, there are a few very rare foxes or stains, and some plates have tiny folds.