Leonetto CAPPIELLO (1875-1942) Mint-Pastille, 1932 Mixed media. Mounted on canvas. Signed and dated lower right. (Restored tear. Misses). 140 x 99 cm Bibliography : Rennert, p. 291, no. 471. After the iconic red faun (see no. 4), Cappiello produced another poster for the same advertiser: a lively image of two elegant ladies quenching their thirst in a green setting to great effect (Rennert, p. 291, no. 471). By 1932, he had entered his synthetic period, and proposed a more radical approach: against a black background and on a bench, a summer couple quench their thirst. He, dressed all in white, she, all green, leaning on the white spot of her companion... great graphic design backed by a resolutely modern slogan: "freshness itself". As far as we know, the poster never saw the light of day: too risky for the advertiser?
Live Thursday 10 October 2024・15:00 (Europe/Paris)
Lot no. 46

Leonetto CAPPIELLO (1875-1942) Mint-Pastille, 1932 Mixed media. Mounted on canvas. Signed and dated lower right. (Restored tear. Misses). 140 x 99 cm Bibliography : Rennert, p. 291, no. 471. After the iconic red faun (see no. 4), Cappiello produced another poster for the same advertiser: a lively image of two elegant ladies quenching their thirst in a green setting to great effect (Rennert, p. 291, no. 471). By 1932, he had entered his synthetic period, and proposed a more radical approach: against a black background and on a bench, a summer couple quench their thirst. He, dressed all in white, she, all green, leaning on the white spot of her companion... great graphic design backed by a resolutely modern slogan: "freshness itself". As far as we know, the poster never saw the light of day: too risky for the advertiser?

Estimate
€8,000 - €12,000
Result
€22,100
Buyer's premium
30%
Leonetto CAPPIELLO (1875-1942) Mint-Pastille, 1932 Mixed media. Mounted on canvas. Signed and dated lower right. (Restored tear. Misses). 140 x 99 cm Bibliography : Rennert, p. 291, no. 471. After the iconic red faun (see no. 4), Cappiello produced another poster for the same advertiser: a lively image of two elegant ladies quenching their thirst in a green setting to great effect (Rennert, p. 291, no. 471). By 1932, he had entered his synthetic period, and proposed a more radical approach: against a black background and on a bench, a summer couple quench their thirst. He, dressed all in white, she, all green, leaning on the white spot of her companion... great graphic design backed by a resolutely modern slogan: "freshness itself". As far as we know, the poster never saw the light of day: too risky for the advertiser?
Sale
MASTERPIECES BY LEONETTO CAPPIELLO
Thursday 10 October 2024・15:00 (Europe/Paris)
Sale location coming soon 17, rue de la Grange-Batelière 75009 Paris