[ADVERTISING] - LEFÈVRE-UTILE. Album of contemporary celebrities. Nantes : Lefèvre-Utile, circa 1910. - 2 albums in-4 oblong. Bound in havana cloth, cardboard covers decorated with an embossed art nouveau style, title in silver letters on the first cover. Very beautiful and famous albums including the 90 chromolithographed and embossed "autograph cards", published by the LU biscuit factory, representing contemporary celebrities from the literary, artistic and theatrical world. These images were published by Lefèvre-Utile from 1901 onwards, and could be found in the brand's biscuit tins and thus collected and placed in albums such as these. These cards include a photograph of the personality, an illustration related to his activity and an autograph text praising the merits of the company. Added to these albums, 16 chromolithographed cards dedicated to aviation pioneers and their exploits, as well as 6 postcards. Copies very well preserved, absolutely complete of all that they could contain, condition of the most rare. Traces of wetness without gravity on the edge of one of the bindings.